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See Products (35)

Features

Award-Winner (6 products)
Top-Seller (7 products)
Customer Favorite (13 products)
TSA Approved (5 products)

Hair Color

Black Hair (22 products)
Dark Brown Hair (24 products)
Medium Brown Hair (24 products)
Light Brown Hair (24 products)
Dark Blonde Hair (25 products)
Medium Blonde Hair (25 products)
Light Blonde Hair (25 products)
Auburn Hair Color (22 products)
Copper Red Hair Color (22 products)
Strawberry Hair Color (22 products)

Hair Concerns

Dryness (9 products)
Oiliness (7 products)
Frizz (12 products)
Brassiness (5 products)
Dullness (9 products)
Shedding (1 product)
Color Fading (5 products)
Damage (3 products)
Scalp Irritation (6 products)
Grays (2 products)

Hair Type

Fine (30 products)
Medium (30 products)
Coarse (30 products)

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Protect your color and keep your scalp and hair healthy with this unique cleansing...

Apple Cider Vinegar Hair Rinse

Gentle shampoo alternative

Award Winner Best Seller

Apple Cider Vinegar Hair Rinse

Gentle shampoo alternative

8.5oz 20oz
Help remove build-up, excess oil, impurities, dandruff, and dead skin with this gentle scalp exfoliator....

Apple Cider Vinegar Scalp Scrub

Clarifying scalp exfoliator

Best Seller

Apple Cider Vinegar Scalp Scrub

Clarifying scalp exfoliator
Developed with salon professionals, this at-home root touch-up kit uses permanent crème hair color...

Root Touch-Up Kit

Permanently cover grays | 2 applications included

Award Winner Best Seller

Root Touch-Up Kit

Permanently cover grays | 2 applications included

Black Dark Brown Medium Brown Light Brown Dark Blonde Medium Blonde
Lighten up your blonde using the power of the sun (or your blowdryer) with this innovative brush-on blonding treatment. Expertly...

Blonding Brush

Heat-activated brush-on permanent lightener

Blonding Brush

Heat-activated brush-on permanent lightener
A restorative mask for dry, damaged hair that helps strengthen and close the hair cuticle,...

Apple Cider Vinegar Hair Masque

Deep conditioning mask

Best Seller

Apple Cider Vinegar Hair Masque

Deep conditioning mask
Enhance your color, shine, and softness in one easy-to-apply treatment. Available in 11 pigmented shades...

Gloss+

Conditioning semi-permanent color

Award Winner Best Seller

Gloss+

Conditioning semi-permanent color

Black Dark Brown Medium Brown Cool Medium Brown Light Brown Dark Blonde Medium Blonde Light Blonde Auburn Copper Strawberry Sheer
Healthy hair starts with a healthy scalp — and a healthy scalp starts with...

Apple Cider Vinegar Daily Scalp Serum

Weightless soothing scalp treatment

Award Winner Best Seller

Apple Cider Vinegar Daily Scalp Serum

Weightless soothing scalp treatment
Made with specially formulated violet pigments, this gentle shampoo neutralizes yellow tones and brassiness in...

Cool Blonde Shampoo

Color-saving shampoo

Blonde Faves

Cool Blonde Shampoo

Color-saving shampoo

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Your journey to fresh color in 30 seconds.

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Bring your hair color back to life in just 5 minutes with this twice-monthly treatment powder....

Brightening Powder

Restoring treatment for dull hair

Best Seller Blonde Faves

Brightening Powder

Restoring treatment for dull hair

A variation of our unique cleansing alternative made specifically for those with fine, thin hair....

Apple Cider Vinegar Hair Rinse Lite

Shampoo alternative for fine hair

Award Winner Best Seller

Apple Cider Vinegar Hair Rinse Lite

Shampoo alternative for fine hair

8.5oz 20oz

Glossy, glowy, luminous hair in less than 2 minutes. Commitment free. Available in 6 shades.

Glossy Glaze

In-shower conditioning glaze

Award Winner Best Seller

Glossy Glaze

In-shower conditioning glaze

Dark Brown Light to Medium Brown Golden Blonde Cool Blonde Copper Sheer

Be a smooth operator with this luxurious hair oil. The fast-absorbing, weightless formula can be...

Color Fresh Oil Therapy

Lightweight, protective hair oil

Pros Fave

Color Fresh Oil Therapy

Lightweight, protective hair oil

Don’t be dull — with your hair, that is. This gentle chelating cleanser works like a magnet to remove metals,...

Gentle Brightening Shampoo

Restoring shampoo for dull hair

Blonde Faves

Gentle Brightening Shampoo

Restoring shampoo for dull hair
Be your most brilliant self with this color-saving conditioner to remove dulling minerals and metals...

Gentle Brightening Conditioner

Restoring conditioner for dull hair

Blonde Faves

Gentle Brightening Conditioner

Restoring conditioner for dull hair
For those that prefer a more traditional shampoo experience, the gentle cleansing agents in this formula help keep hair clean...

Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo

Apple Cider Vinegar Soothing Shampoo

Sensitive scalp shampoo
Healthy, vibrant hair color is only a wash away. This gentle shampoo features botanical extracts that bring vitality and shine...

Color Fresh Shampoo

Color-saving shampoo

Color Fresh Shampoo

Color-saving shampoo
Using specially formulated violet pigments, this conditioner neutralizes yellow tones and brassiness in blondes as...

Cool Blonde Conditioner

Color-saving conditioner

Blonde Faves

Cool Blonde Conditioner

Color-saving conditioner
Restore and nourish your hair with a smoothing conditioner uniquely formulated to both protect and enhance your hair color. It...

Color Fresh Conditioner

Color-saving conditioner

Color Fresh Conditioner

Color-saving conditioner
Made with specially formulated blue pigments, this gentle shampoo neutralizes brassiness and orange and red tones in brunettes...

Cool Brunette Shampoo

Blue toning shampoo

Cool Brunette Shampoo

Blue toning shampoo
Using specially formulated blue pigments, this conditioner neutralizes brassiness and orange and red tones in brunettes as it helps detangle...

Cool Brunette Conditioner

Blue toning conditioner

Cool Brunette Conditioner

Blue toning conditioner
Perfect for
Keep your scalp balanced and clean with this scrub-free scalp detox. It uses the power of apple cider vinegar,...

Apple Cider Vinegar Exfoliating Scalp Detox

Detoxifying scalp pre-wash

Best Seller New

Apple Cider Vinegar Exfoliating Scalp Detox

Detoxifying scalp pre-wash
The ACV Revitalizing Shampoo features apple cider vinegar, hyaluronic acid, apple stem cells, and organic maca root to help...

Apple Cider Vinegar Revitalizing Shampoo

Scalp revitalizing shampoo

Best Seller New

Apple Cider Vinegar Revitalizing Shampoo

Scalp revitalizing shampoo
The ACV Revitalizing Conditioner features apple cider vinegar, hyaluronic acid, apple stem cells, and organic maca root to help...

Apple Cider Vinegar Revitalizing Conditioner

Scalp revitalizing conditioner

Best Seller New

Apple Cider Vinegar Revitalizing Conditioner

Scalp revitalizing conditioner
Heat styling can cause color fading and extreme dryness. Protect your strands from hot tools...

Color Fresh Thermal Protection Spray

Color-safe heat styling

Pros Fave

Color Fresh Thermal Protection Spray

Color-safe heat styling
Formulated with Argan Oil and Liquid Shea Butter, this protective heat styler helps you perfect...

Color Fresh Blow Dry Crème

Soft, shiny blowouts

Color Fresh Blow Dry Crème

Soft, shiny blowouts
Keep your hair silky soft and smooth with this weightless, pH-balancing conditioner. It helps protect against breakage and color fading...

Apple Cider Vinegar Lightweight Conditioner

Shine-enhancing conditioner

Apple Cider Vinegar Lightweight Conditioner

Shine-enhancing conditioner
Build up your body and add soft texture and volume with this triple-action refreshing styler....

Color Fresh Dry Texture Spray

Multi-tasking texture spray

Award Winner Pros Fave

Color Fresh Dry Texture Spray

Multi-tasking texture spray
ACV Hair Rinse is a hair cleansing breakthrough for all hair colors and hair types, and the...

Mini Apple Cider Vinegar Hair Rinse

Gentle Cleanse, Maximum Color Protection

TSA Approved

Mini Apple Cider Vinegar Hair Rinse

Gentle Cleanse, Maximum Color Protection
An easy-to-use, double-sided color stick that gives you precise, temporary coverage for grays. One end features a pencil tip for...

Root Touch-Up Stick

Temporary color stick for gray coverage

TSA Approved

Root Touch-Up Stick

Temporary color stick for gray coverage

Dark Brown Blonde Red
Add instant fullness and lift to your hair with this color-safe texturizing powder. Hair is...

Color Fresh Texturizing Powder

Root lift and instant volume

Best Seller

Color Fresh Texturizing Powder

Root lift and instant volume
The finishing touch to every great style, this long-lasting hairspray provides touchable, brushable hold that’s...

Color Fresh Touchable Hairspray

Long-lasting, brushable hold

Color Fresh Touchable Hairspray

Long-lasting, brushable hold
Apple Cider Vinegar Hair Masque deeply conditions and helps to repair and restore hair without weighing it down. Made for all hair colors...

Mini Apple Cider Vinegar Hair Masque

Deeply Conditions

TSA Approved

Mini Apple Cider Vinegar Hair Masque

Deeply Conditions
Apple Cider Vinegar Scalp Scrub with Pink Himalayan Sea Salt naturally exfoliates the scalp, removing product build-up, impurities, and dead...

Mini Apple Cider Vinegar Scalp Scrub

Exfoliate & Soothe

TSA Approved

Mini Apple Cider Vinegar Scalp Scrub

Exfoliate & Soothe
Discover the transformative power of Apple Cider Vinegar with this three-piece set. Featuring TSA-approved miniature...

The Best of ACV

A travel-ready ACV routine

Save 20% TSA Approved

The Best of ACV

A travel-ready ACV routine
With its slouchy fit and wide neckline that makes it easy to pull off...

HUECREW T-Shirt

Your hair coloring wardrobe

HUECREW T-Shirt

Your hair coloring wardrobe

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