• product front

    ACV Hair Rinse

    Gentle shampoo alternative

    Choose Size:

    Please select a size

  • product front

    Root Touch-Up Kit

    Permanently Cover Gray Roots - 2 Applications Per Kit

    Please select a color

  • 20% Off Summer Must-Haves
  • product front

    ACV Scalp Scrub

    Clarifying scalp exfoliator

  • 20% Off Summer Must-Haves
  • product front

    Blonding Brush

    Heat-activated brush-on permanent lightener

  • product front

    ACV Hair Masque

    Deep conditioning mask

  • product front

    Cool Blonde Shampoo

    Color-saving shampoo

  • product front

    Brightening Powder

    Restoring treatment for dull hair

  • product front

    Gloss+

    Boost Color & Shine

    Please select a color

  • product front

    Cool Blonde Conditioner

    Color-saving conditioner

  • Product Front

    Color Fresh Oil

    Lightweight, protective hair oil

  • product front

    Brightening Shampoo

    Restoring shampoo for dull hair

  • product front

    Brightening Conditioner

    Restoring conditioner for dull hair

  • Apple Cider Vinegar Soothing Shampoo

    ACV Soothing Shampoo

    Sensitive scalp shampoo

  • product front

    Color Fresh Shampoo

    Color-saving shampoo

  • product front

    Color Fresh Conditioner

    Color-saving conditioner

  • product front

    Cool Brunette Shampoo

    Blue toning shampoo

  • Product Front

    new!

    ACV Hair Rinse Lite

    Shampoo alternative for fine hair

    Choose Size:

    Please select a size

  • product front

    ACV Power Duo

    A gentle cleanse for hair and scalp

  • product front

    Cool Brunette Conditioner

    Blue toning conditioner

  • Product Front

    Color Touch-Up Spray

    Instantly Cover & Blend Gray Roots

    Please select a color

  • product front

    ACV Dry Shampoo Spray

    Waterless dry shampoo spray

  • product front

    Root Touch-Up Stick

    Instantly Cover & Blend Gray Roots

    Please select a color

  • product front

    Mini ACV Hair Rinse

    Gentle Cleanse, Maximum Color Protection

  • product front

    new!

    ACV Daily Scalp Serum

    Weightless soothing scalp treatment

  • product front

    new!

    Color Fresh The Leave-In Mist

    Multi-benefit leave-in conditioner

  • product front

    Apple Cider Vinegar

    Apple Cider Vinegar blend with Cayenne and Lemon

  • product front

    new!

    Color Fresh Blow Dry Crème

    Soft, shiny blowouts

  • product front

    new!

    Color Fresh Thermal Protection Spray

    Color-safe heat styling

  • product front

    new!

    Color Fresh Dry Texture Spray

    Multi-tasking texture spray

  • product front

    new!

    Color Fresh Texturizing Powder

    Root lift and instant volume

  • product front

    new!

    Color Fresh Touchable Hairspray

    Long-lasting, brushable hold

  • product front

    ACV Hair Rinse Sample Duo

    Shampoo alternative sample pair

  • product front

    Mini ACV Hair Masque

    Deeply Conditions

  • product front

    ACV Scalp Scrub

    Exfoliate & Soothe

  • product front

    Detangling Comb

    Wide-tooth acetate comb

  • product front

    new!

    ACV Lightweight Conditioner

    Shine-enhancing conditioner

  • product front

    Best of ACV Discovery Set

    A travel-ready ACV routine

  • product front

    Justin's Favorites Set

    Hand-picked by our founder

  • product front

    ACV Essentials: Vinegar and Hair Rinse Set

    A giftable Apple Cider Vinegar set

    Choose Size:

    Please select a size

  • product

    #HUECREW T-Shirt

    Your hair coloring wardrobe

    Choose Size:

    Please select a size

  • product front

    Cool Blonde Bundle

    Save on purple-toning blonde bundle

  • product front

    Healthy Scalp, Healthy Hair Bundle

    Bundle and save on ACV faves

  • product front

    Style n Go: Wavy Curls Bundle

    Save big on soft curls and waves

  • product front

    Wash Day Bundle

    Save on this wash-day trio

  • product front

    Style n Go: Sleek + Straight Bundle

    Save on silky straight hair

  • product front

    Style n Go: Lift + Volume Bundle

    Bombshell volume and big savings

  • product front

    Cool Brunette Bundle

    Save on blue-toning brunette bundle

    Shop Now $44.80 Regular price $56