• product front

    ACV Hair Rinse

    Gentle Cleanse, Maximum Color Protection

    Choose Size:

    Please select a size

  • product front

    Root Touch-Up Kit

    Permanently Cover Gray Roots - 2 Applications Per Kit

    Please select a color

  • Looking for the right products? Take our Hair Quiz!
  • product front

    ACV Scalp Scrub

    Exfoliate & Soothe

  • Looking for the right products? Take our Hair Quiz!
  • product front

    Blonding Brush

    Precision Highlights for Light Blondes

  • product front

    ACV Hair Masque

    Nourish & Repair

  • product front

    Cool Blonde Shampoo

    Neutralize Yellow & Brassy Tones

  • product front

    Gloss+

    Boost Color & Shine

    Please select a color

  • product front

    Cool Blonde Conditioner

    Neutralize Yellow & Brassy Tones

  • product front

    Brightening Powder

    Restore brightness & Shine

  • Product Front

    Color Fresh Oil

    Smooth & Shine On

  • product front

    ACV Leave-In Therapy

    Prime & Protect Your Hair

  • product front

    Brightening Shampoo

    Cleanse & Brighten

  • Product Front

    ACV Detangling Conditioner

    Lightweight Nourishment

  • product front

    Brightening Conditioner

    Condition & Brighten

  • Apple Cider Vinegar Soothing Shampoo

    ACV Soothing Shampoo

    Cleanse, Purify & Soothe

  • product front

    Color Fresh Shampoo

    Add Shine & Vitality

  • product front

    Cool Brunette Shampoo

    Neutralize Orange, Red, Brassy Tones

  • product front

    Color Fresh Conditioner

    Add Shine & Vitality

  • product front

    ACV Power Duo

    Hair & Scalp Saviors

  • product front

    Cool Brunette Conditioner

    Neutralize Orange, Red, Brassy Tones

  • Product Front

    Color Touch-Up Spray

    Instantly Cover & Blend Gray Roots

    Please select a color

  • product front

    Root Touch-Up Stick

    Instantly Cover & Blend Gray Roots

    Please select a color

  • Product Front

    ACV Dry Shampoo Powder

    Absorb Oil & Refresh Style

  • Product Front

    Sun & City Mist

    Instant UV & Pollution Protection

  • product front

    ACV Dry Shampoo Spray

    Absorb Oil & Refresh Style

  • Choose Title:

    Please select a size

  • product front

    Cool Blonde Bundle

    Neutralize Yellow & Brassy Tones

  • HUECREW T-Shirt

    new!

    #HUECREW T-Shirt

    Perfect tee for applying color

    Choose Size:

    Please select a size

  • product front

    Root Touch Up Kit & Gloss+ Bundle

    Cover Gray & Boost Color

    Shop Now $50.25 Regular price $67
  • product front

    Cool Brunette Bundle

    Neutralize Orange, Red, Brassy Tones