ACV Hair Rinse

Gentle Cleanse, Maximum Color Protection

new!

ACV Hair Rinse Lite

Gentle Cleanse, Maximum Color Protection For Fine Hair

ACV Scalp Scrub

Exfoliate & Soothe

ACV Hair Masque

Deeply Conditions

Healthy Scalp, Healthy Hair Bundle

Exfoliate, cleanse & condition your HUE

Wash Day Bundle

Lather, condition and prep

Style n Go: Lift + Volume Bundle

Add some height to your look

Style n Go: Sleek + Straight Bundle

Shiny & straight Hue

Style n Go: Wavy Curls Bundle

Waves for days

Brightening Powder

Restore brightness & Shine

new!

ACV Lightweight Conditioner

Hydrates, adds shine and helps protect hair color from fading and dulling.

new!

Pickleball Protect & Play Hair Mist

Protect against UV color fading

new!

Color Fresh The Leave-In Mist

Hydrates, detangles & protects against heat & UV color fading

new!

Color Fresh Thermal Protection Spray

Protects hair & color against the damaging effect of hot tools & intense heat

new!

Color Fresh Blow Dry Crème

Adds shine & protects against heat damage & humidity

new!

Color Fresh Dry Texture Spray

Adds texture and refreshes hair

new!

Color Fresh Touchable Hairspray

Protect against humidity and frizz

new!

Color Fresh Texturizing Powder

Gives Lift & Texture

Apple Cider Vinegar

For Vinaigrettes, Marinades and Drinks

Cool Blonde Shampoo

Neutralize Yellow & Brassy Tones

Cool Blonde Conditioner

Neutralize Yellow & Brassy Tones

Signature Scent Hand Poured Soy Wax Candle

Inspired by the scent of cult-favorite Color Fresh Oil

Color Fresh Oil

Smooth & Shine On

Brightening Shampoo

Cleanse & Brighten

Brightening Conditioner

Condition & Brighten

ACV Soothing Shampoo

Cleanse, Purify & Soothe

Color Fresh Shampoo

Add Shine & Vitality

Color Fresh Conditioner

Add Shine & Vitality

Cool Brunette Shampoo

Neutralize Orange, Red, Brassy Tones

Cool Brunette Conditioner

Neutralize Orange, Red, Brassy Tones

ACV Power Duo

Hair & Scalp Saviors

ACV Essentials: Vinegar and Hair Rinse Set

ACV Dry Shampoo Powder

Absorb Oil & Refresh Style

ACV Dry Shampoo Spray

Absorb Oil & Refresh Style

Mini ACV Hair Rinse

Gentle Cleanse, Maximum Color Protection

Blonding Brush

Precision Highlights for Light Blondes

ACV Hair Rinse Sample Duo

Find your ACV Hair Rinse formula & get free shipping!

Best of ACV Discovery Set

ACV Bestsellers

eGift Card

Prep and Shine Set: Healthy Hair from Scalp to Ends

Full Sized Favorites, Plus Exclusive Comb

Mini ACV Hair Masque

Deeply Conditions

#HUECREW T-Shirt

Perfect tee for applying color

Justin's Favorites Set

New Holiday Set, Curated by Justin!

Cool Blonde Bundle

Neutralize Yellow & Brassy Tones

Detangling Comb

Cool Brunette Bundle

Neutralize Orange, Red, Brassy Tones