Apple Cider Vinegar

Our (Not-So)
Secret Ingredient

ACV is jam-packed with
vitamins, minerals, and
amino acids that have
incredible benefits for
your hair.

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Meet

Justin
Anderson

dpHUE's co-founder
is one of the
most sought after
colorists in the world.

Learn More

Root Touch-Up Kit

2020 Allure
Best of Beauty
Winner

Covering your roots
at home has never been
easier or more effective!

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BEST SELLERS

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IN THE NEWS

Does Black Hair Need a Clarifying Shampoo?

APPLE CIDER VINEGAR

Does Black Hair Need a Clarifying Shampoo?

If you use hair products, clarifying shampoo is a good idea.

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Hair Products Flying Off Sephora's Shelves This Summer

Gloss

Hair Products Flying Off Sephora's Shelves This Summer

Bestsellers perfect for a day in (or after) the sun.

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Copper Color Ideas That'll Make Anyone Want to Go Red

GLOSS

Copper Color Ideas That'll Make Anyone Want to Go Red

Let's bring some warmth into people's hair this year.

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At-Home Hair Tips So Effective Your Stylist Won't Know You Cheated

ACV HAIR RINSE

At-Home Hair Tips So Effective Your Stylist Won't Know You Cheated

Easy-to-follow dos and don'ts.

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