Answers to our customer's top questions about hair color care and our products!
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Hair and Color
How do I make my hair color last?
Great question. We created dpHUE as the answer. While the circumstances around each person’s hair and color vary, professional colorists generally agree that common enemies of hair color can include: shampoo, conditioner, hot water, hot styling tools, environmental pollutants in shower water and the air, UV rays from the sun, chlorine, and the ingredients in many styling products.
Hair color can fade; that’s a fact. The trick is keeping it looking super-fresh until the next appointment with your colorist. That means cleansing in smart ways, treating your hair right, glossing when needed, and touching up your roots and gray hairs as soon as you notice them.
Remember, you have the upper hand on your color every day, especially with dpHUE.
Is dpHUE for all hair types?
We love all hair types, and so do our products. Whether you’re rocking straight, thin, coily, curly, wavy or afro-texture hair, dpHUE has products to cleanse without stripping essential oils and nourish with natural ingredients.
Is dpHUE only for color-treated hair?
Nope! While all our products are designed to give TLC to your fabulous hair color, they are often used by people who don’t color their hair at all. Whether you lean on ACV products to naturally clean and condition between shampoos, or you add a pop of GLOSS+ once a month or once a week, dpHUE has great go-tos for natural hair.
What is pH and what does it have to do with my hair color?
Potential for hydrogen (or pH) measures how acidic or alkaline something is. Your scalp, hair and natural sebum oil has a pH level of 4.5-5.5. This healthy level of acidity protect against bacteria, fungus and other microbes and also keeps the hair cuticle closed and healthy. Soooo, when the pH level is knocked of range by harsh products or environmental stresses...your hair and scalp can suffer. That’s why it’s important to use products like our ACV Hair Rinse, with natural acidity from apple cider vinegar, to balance pH levels and keep hair healthy and protected.
Why are natural oils important for hair health and my hair color?
Essential oils are just that: essential. Naturally occurring oils protect and waterproof skin, scalp and hair. The correct pH level is key to protecting against bacteria, fungus and other microbes. dpHUE products are formulated to clean hair and care for color without stripping away these oils. Further, many of our products are infused with additional natural oils like argan oil, macadamia oil, dandelion extract and aloe vera to hydrate and strengthen the follicle from the inside out. And when each strand is properly nourished with the right oils, hair stays stronger and color lasts longer.
How do proteins strengthen my hair and my hair color?
Proteins are magic: they balance the porosity of damaged hair, slow water loss, prevent breakage and help lock in color longer, by offering natural hydration. Our ACV Hair Rinse contains hydrolyzed vegetable protein. “Hydrolyzed” means we break up the protein into super small bits so that your hair can better absorb it. Vegetable protein absorbs easier than many other proteins and works especially well on porous or damaged hair.
Are dpHUE products natural or organic?
All dpHUE products are formulated with ingredients proven to nourish hair and freshen color. While not certified organic, many of our products use natural and botanical powerhouses like apple cider vinegar, lavender extract, argan oil, dandelion extract, macadamia nut extract and many other vitamins-rich ingredients.
Does dpHUE test on animals?
Cruelty is cruel. No testing on animals, ever.
Are dpHUE products Vegan?
The majority of dpHUE products are Vegan. Here’s a complete list of Vegan products:
ACV Hair Rinse
ACV Soothing Shampoo
ACV Detangling Conditioner
ACV Leave-In Therapy
ACV Dry Shampoo
ACV Dry Shampoo Powder
ACV Scalp Scrub
Color Touch-Up Spray
Color Fresh Shampoo
Color Fresh Conditioner
Color Fresh Oil
Fresh & Glossy Kit
Root Touch-Up Kit
Sun & City Mist
What are parabens and do dpHUE products contain them?
Let’s break it down. If the label says methylparaben, ethylparaben, propylparaben, butylparaben or isobutylparaben, it has parabens. Parabens are preservatives used to prevent growth of bacteria, fungus and other damaging microbes. While they are proven safe, in small amounts, the concern today is that parabens are in so many products we use each day (from toothpaste to conditioner), that our cumulative exposure is anything but small. Parabens are known to disrupt hormone function, an effect that is linked to increased risk of breast cancer and reproductive toxicity.
dpHUE products do not contain parabens. We believe--actually, we know--that good hair care shouldn’t come with health risks.
What are sulfates and do dpHUE products contain them?
OK, here’s the deal. Sulfates are a common ingredient in many personal care items, especially shampoos. When it comes to protecting hair color, the two sulfates we avoid are sodium lauryl sulfate( SLS) and Sodium laureth sulfate (SLES) as they can potentially increase your color wash out, and leave you with faded strands. dpHUE is there to protect your hair color!
May I sample the dpHUE products?
The best way to snag free samples is to subscribe to our email list so you catch promotional periods, new product launches and special offers. You can also periodically find samples in-store at ULTA, and/or on ULTA.com and Sephora.com.
ACV Soothing Shampoo
Is the ACV Soothing Shampoo safe for color treated hair?
Yes, it is completely safe for hair color and formulated without SLS & SLES!
Will ACV Soothing Shampoo strip or fade color?
It won’t! It’s formulated to protect color and help keep it looking fresh along with its ACV benefits!
When should I use ACV Soothing Shampoo?
You can use it as your regular shampoo, or whenever you feel your scalp may be dry, itchy, or irritated.
How often should I use ACV Soothing Shampoo?
You can use it as often as desired! We suggest alternating between ACV Rinse and ACV Soothing Shampoo if you love the results of ACV as much as we do!
Is the ACV Soothing Shampoo fragranced? Does it smell like Apple Cider Vinegar?
Although ACV Soothing Shampoo contains Apple Cider Vinegar, we promise it doesn’t smell vinegary. We use a soft, light fragrance that will leave your hair smelling clean and fresh.
What is the difference between ACV Soothing Shampoo and other similar products?
ACV Soothing Shampoo is specifically formulated for optimal scalp health to help soothe and moisturize dry scalps while still cleansing hair as a shampoo normally would.
What is the pH of ACV Soothing Shampoo?
The pH of ACV Soothing Shampoo is between 5.50-6.00.
What is the difference between ACV Soothing Shampoo and the ACV Rinse?
The ACV Soothing Shampoo will optimize scalp health by soothing and moisturizing dry scalps while still cleansing hair as a shampoo normally would. On the other hand, the ACV Rinse will gently cleanse and remove impurities while not stripping natural oils to also optimize scalp and hair health. We recommend alternating between the two for the best of both worlds!
What conditioner pairs well with the ACV Soothing Shampoo?
We recommend using ACV Detangling Conditioner for maximum ACV benefits and results.
What does the ACV Masque do?
The ACV Masque helps to repair damaged hair! Made with smart proteins, this masque specifically targets and attaches to the most damaged areas improving hair’s condition with each successive use.
Will it over proteinize my hair?
No! This product has smart proteins that latch on to the most damaged areas of the hair and won’t over proteinize.
Is the ACV Masque for all hair types?
Yes! All hair colors and hair types will benefit from the ACV Masque.
Will the ACV Masque weigh my hair down?
It will not. Although the ACV Masque is rich of nourishing ingredients such as Vitamin B5, Rosehip, Avocado, and Coconut Oils, it has a lightweight, whipped air-like formula.
Is the ACV Masque fragranced? Does it smell like Apple Cider Vinegar?
It does not! We brought all of the benefits of ACV without the vinegary smell. You will find a fresh fragrance in this product instead.
Will the ACV Masque strip or fade color?
Not at all! We formulated this masque to be color safe, helping to maintain your color and keep it looking fresh.
What is the difference between the ACV Masque and other similar products?
Our ACV masque has the added benefits of ACV and color protection while repairing hair too!
How should I use the ACV Masque?
You can use the ACV Masque on clean, damp hair after shampooing. We suggest using in combination with other dpHUE ACV products!
How often should I use the ACV Masque?
You can use it as often as needed! We suggest applying the masque once a week.
What is the pH of ACV Masque?
The pH of ACV Masque is between 4.25-5.25.
ACV Dry Shampoo Powder
What’s the difference between ACV Dry Shampoo and ACV Dry Shampoo Powder?
Both dry shampoos have the same oil absorbing and cleansing benefits; it’s really a matter of application preference! The ACV dry shampoo powder is a great alternative for those who prefer non-aerosol versions.
Is ACV Dry Shampoo Powder talc-free?
It sure is! It’s also free of parabens, sulfates, phthalates, silicone, alcohol, and is animal friendly!
Will ACV Dry Shampoo Powder strip or fade color?
It won’t! It’s a color safe formula and keeps color fresh for longer by reducing the number of times you need to wash your hair.
How often should I use ACV Dry Shampoo Powder?
As often as needed, usually when hair starts to get oily on day 2 or 3. Depending on your hair type, many can go several days using the Dry Shampoo Powder before their next wash!
Is ACV Dry Shampoo Powder fragranced? Does it smell like Apple Cider Vinegar?
The powder has a light, fresh fragrance that does not smell like vinegar!
Does ACV Dry Shampoo Powder leave behind a chalky residue?
It doesn’t but it’s all in the application! Dab or puff on a small amount, let it absorb, and make sure to brush off the excess! It looks translucent all hair types and colors, a win-win!
Does ACV Dry Shampoo Powder add volume?
It adds a bit of lift! The dry shampoo powder is great for not only absorbing oils but refreshing styles by adding a touch of volume and texture.
ACV Detangling Conditioner
What’s the difference between ACV Detangling Conditioner and other similar products?
What makes the ACV Detangling Conditioner unique is it’s super lightweight but gives great detangling! It allows for lightweight conditioning and detangling without the weight of traditional conditioners.
Does the Detangling Conditioner strip or fade color?
It will not! We always formulate for optimal color protection, keeping color fresh between salon visits.
What shampoo pairs well with ACV Detangling Conditioner?
The ACV Detangling Conditioner is a great compliment to the ACV Rinse or ACV Soothing Shampoo.
Is the ACV Detangling Conditioner fragranced? Does it smell like Apple Cider Vinegar?
It has a lightweight, fresh fragrance. There is no vinegar smell in the formula!
When should I use ACV Detangling Conditioner?
Use the conditioner on damp hair after shampooing and rinse thoroughly.
How often should I use ACV Detangling Conditioner?
Feel free to use as often as needed after using the ACV Rinse or ACV Soothing Shampoo!
What is the pH of ACV Detangling Conditioner?
The pH of ACV Detangling Conditioner is between 4.25-4.75.
ACV Hair Rinse
What is so great about ACV Hair Rinse?
ACV Hair Rinse is truly a one-of-a-kind workhorse. It cleans hair and scalp with the natural power of Apple Cider Vinegar, without stripping color or essential oils. Plus, with vitamin rich ingredients like argan oil, ACV Hair Rinse conditions in a way that leaves hair shiny, soft, frizz-free, and manageable. It’s a one-stop bottle that gives 360-degree care to scalp, color and hair.
Why is Apple Cider Vinegar good for my hair?
For centuries Apple Cider Vinegar has been used to naturally clean hair, without stripping essential oils. The acidity in ACV Hair Rinse helps restore the proper pH range of 4.5-5.5 to your hair and scalp, which in turn protects against harmful bacteria microbes and also keeps the cuticle closed and healthy. The power of apple cider vinegar within the ACV Hair Rinse formula lets you clean your hair more naturally, without stripping away essential sebum oil or hair color.
How does ACV Hair Rinse rebalance pH?
Potential for hydrogen (or pH) measures how acidic or alkaline something is. Your scalp, hair and natural sebum oil has a pH level of 4.5-5.5. This healthy level of acidity protect against bacteria, fungus and other microbes and also keeps the hair cuticle closed and healthy. Soooo, when the pH level is knocked of range by harsh products or environmental stresses...your hair and scalp can suffer. That’s why it’s important to use products like our ACV Hair Rinse, with natural acidity from Apple Cider Vinegar, to balance pH levels and keep hair healthy and protected.
Will ACV Hair Rinse strip or fade color?
Nope. ACV Hair Rinse protects color with color locking technology used in its formula.
What is the difference between ACV Hair Rinse and homemade diluted Apple Cider Vinegar?
Diluted apple cider vinegar alone may remove build-up but it may also strip or change the shade of your hair color. (Also, it may make you smell like a salad.) Our ACV Hair Rinse is formulated with color locking technology and vitamin-rich ingredients like fire tulip and lavender extract to not only care for the cuticle of each strand, but also calm the scalp with antiseptic and anti-inflammatory properties. Argan oil, rich in fatty acids and dandelions rich in minerals and vitamins work with aloe vera to keep your hair moisturized. And macadamia nut, with the highest amount of the Omega 7 oil sebum which most closely resembles your hair’s natural oil, works to nourish and repair. This ain’t your grandma’s vinegar formula, trust us.
What is the difference between ACV Hair Rinse and clarifying shampoo?
Clarifying shampoo is like regular shampoo, on steroids. It aggressively strips natural sebum and oils leaving your hair dry and in need of conditioning. ACV Hair Rinse cleans just as effectively as clarifying shampoo, but without stripping essential oils. That means hair can stay healthy, color fresh...and you likely won’t even need to condition, depending on your hair type.
Is ACV Hair Rinse considered low-poo?
There’s lots of talk about low-poo hair care, which usually means limiting the frequency of using shampoo, or when using shampoo choosing one that doesn’t have sulfates. ACV Hair Rinse is a great low-poo option as it doesn’t contain sulfates that over-lather and strip away essential oils and color.
Why doesn't ACV Hair Rinse lather well?
Lather is just for looks. Sulfates and sodium are often unnecessarily added to shampoos to make them lather: lifting dirt and residue...but also stripping away essential oils in the process. We know those oils are important, which is why ACV Hair Rinse doesn't contain lathering sulfates. Seeya suds; hello fresh color.
Why does ACV Hair Rinse leave my hair greasy?
It shouldn’t! When used at the proper amount and rinsed thoroughly, ACV Hair Rinse will cleanse hair and scalp and not leave hair feeling greasy or heavy. If your hair feels greasy afterward, try using less product and rinsing more thoroughly.
Does ACV Hair Rinse smell?
ACV Hair Rinse has a mild apple cider vinegar scent during use and rinses out to leave a fresh, pleasant fragrance.
When should I use ACV Hair Rinse?
Use ACV Hair Rinse to skip a shampoo and give your hair a break from color and oil stripping sulfates. ACV Hair Rinse is particularly well-suited for those that shampoo often after work-outs, yoga, swimming, surfing, or for use after excess product build-up.
How often should I use ACV Hair Rinse?
Some people use ACV Hair Rinse every 3rd or 4th shampoo, some every other shampoo, and some people eliminate shampoo completely and use it almost every day. Give it a try and experiment with what works best for you.
ACV Leave-In Therapy
Is the ACV Leave-In Therapy fragranced? Does it smell like Apple Cider Vinegar?
While ACV Leave-In Therapy contains apple cider vinegar it will not make you smell like a salad. Natural oils and extracts as well as a soft, light fragrance leave hair smelling clean and fresh. Not vinegary.
What does Apple Cider Vinegar do in ACV Leave-In Therapy?
Apple cider vinegar has been used for centuries to maintain a healthy pH for hair and scalp. The power of its acidity in ACV Leave-In Therapy helps restore your pH, which in turn protects against bacteria, fungus and other microbes.
Will ACV Leave-In Therapy strip or fade color?
No. The ACV Leave-In Therapy is formulated with color locking technology to seal the cuticle and protect color.
What is the difference between ACV Leave-In Therapy and other similar products?
Most leave-in therapies only aim to detangle hair. ACV Leave-In Therapy goes way beyond detangling by using the pH-balancing power of apple cider vinegar to restore a healthy pH to hair and scalp.
When should I use ACV Leave-In Therapy?
It speeds drying time! Spray on clean, damp hair, then style.
How often should I use ACV Leave-In Therapy?
Use as frequently as you want, for weightless protection.
ACV Dry Shampoo
What is so great about ACV Dry Shampoo?
Skip the lather and get a great clean with ACV Dry Shampoo. Formulated with apple cider vinegar, it cleanses hair and scalp with antimicrobial properties and pH-balancing power. Infused with naturally-antiseptic lavender and dandelion extracts, it absorbs oil without weighing down hair or making it feel chalky. Plus, it’s ozone-friendly with no CFCs!
Will ACV Dry Shampoo strip or fade color?
Nope. In fact, it keeps color fresh longer by allowing you to clean hair and scalp without stripping color with a regular wash.
What is the difference between ACV Dry Shampoo and other dry shampoo?
Vinegar is the trick. Many dry shampoos fall short as chalky powders or crazy sprays. Our ACV Dry Shampoo uses apple cider vinegar to help restore your hair’s natural pH and protect against harmful microbes while using naturally antiseptic lavender and dandelion extracts to absorb excess oil naturally. And unlike the sprays, it’s ozone-friendly.
What is the difference between ACV Dry Shampoo and ACV Hair Rinse?
Both are fabulous at naturally cleaning hair and scalp. ACV Hair Rinse is used in the shower on wet hair, and rinsed clean while ACV Dry Shampoo is used on dry hair to absorb oils. Both products contain the pH-balancing power of apple cider vinegar.
How often should I use ACV Dry Shampoo?
Use whenever you’d like to freshen hair and absorb excess oil without jumping into the shower for a full shampoo routine.se whenever you’d like to freshen hair and absorb excess oil without jumping into the shower for a full shampoo routine.
When should I use ACV Dry Shampoo?
Use whenever you’d like to freshen hair and absorb excess oil without jumping into the shower for a full shampoo routine.
Is ACV Dry Shampoo fragranced? Does it smell like Apple Cider Vinegar?
While ACV Dry Shampoo does contain apple cider vinegar, it won’t leave you smelling like a salad. The light fragrance will leave hair looking and smelling fresh and clean.
Does ACV Dry Shampoo leave behind a chalky residue?
No chalkiness, we promise. Just shake well, apply from a 6-inch distance and allow to sit for 30 seconds before massaging into scalp.
Does ACV Dry Shampoo add volume?
Many people find that dry shampoos give you the added bonus of volume and texture. We agree. Our ACV Dry Shampoo often leaves hair with a little lift and better manageability, without weighing it down or making it chalky.
ACV Scalp Scrub with Pink Himalayan Sea Salt
What is so great about ACV Scalp Scrub?It is the ultimate way to clean and restore scalp and hair follicle health, naturally. The antimicrobial apple cider vinegar restores a healthy pH to scalp while the fine-grain Pink Himalayan Sea Salt detoxifies and exfoliates to remove dead skin cells and product buildup. Plus, hydrating avocado oil and aloe vera soothe, calm and nourish scalp.
Will ACV Scalp Scrub strip or fade color?
Not at all! It contains color-locking technology to safely protect color and help keep it looking fresh.
What is the difference between ACV Scalp Scrub and other scalp scrubs?
Most scalp scrubs just...well, scrub. ACV Scalp Scrub is unique in its ability to rebalance pH with the power of apple cider vinegar, and detoxify with Pink Himalayan Sea Salt. Plus, it won’t leave skin feeling stripped and dry, thanks to nourishing avocado oil and aloe vera.
When should I use ACV Scalp Scrub?
We recommend using ACV Scalp Scrub once a month, or once a week if you your scalp is on the oilier side or you have product build-up.
How much ACV Scalp Scrub should I use and how do I apply it?
Roughly 1-2 Tablespoons should do the trick. Work it through hands and fingers and massage into scalp and roots. Rinse thoroughly. For best results, follow with dpHUE Apple Cider Vinegar Hair Rinse.
Should I leave ACV Scalp Scrub on my scalp like a masque?
It’s not necessary, but leaving it on for a few minutes can’t hurt!
Should I pull ACV Scalp Scrub through my hair?
It’s not necessary, as the true benefit of ACV Scalp Scrub happens at the surface level and at the hair root.
Is ACV Scalp Scrub fragranced? Does it smell like Apple Cider Vinegar?
While ACV Scalp Scrub does contain apple cider vinegar, it won’t make you smell like a salad. The fragrance is light and natural -- with nothing added that can lead to irritation.
Cool Brunette Shampoo & Conditioner
Why is Cool Brunette Shampoo and Conditioner blue?
Science! Remember the old school color wheel? Blue is orange’s complementary color, its opposite, so when your brunette hue starts to pull orange or brassy undertones over time, the blue will neutralize and even out the tone.
Will Cool Brunette Shampoo or Conditioner dry out my hair?
No. Both the Cool Brunette Shampoo and Conditioner work to clean and nourish hair just like traditional shampoo and conditioner, but with added blue pigment. Though some blue or purple shampoos can be drying, we often hear feedback that Cool Brunette isn’t!
How long should I leave Cool Brunette Shampoo and Conditioner in hair?
The longer it stays on, the more toning effect you’ll see. We suggest 1-3 minutes, but you can leave it on longer depending on the result you’re seeking. Make sure you rinse thoroughly!
Will it wash out if my hair turns blue?
There is no reason your hair should turn blue, but if you accidentally left it on for an extensive period of time and there’s a blueish hue, yes it should wash out!
When should I use Cool Brunette Shampoo and Conditioner?
Depending on how brassy your hair gets, we suggest anywhere from twice weekly to once every other week to maintain a natural, even brunette tone.
Can I used Cool Brunette if I have blonde highlights in my hair?
If you have a brown hair with blonde highlights, we recommend you use our Cool Blonde Shampoo & Conditioner.
What is the pH of Cool Brunette Shampoo & Conditioner?
The pH of Cool Brunette Shampoo is between 5.75-6.25, and the Cool Brunette Conditioner is between 4.25-5.25.
Cool Blonde Shampoo & Conditioner
Why are Cool Blonde Shampoo and Conditioner purple?
Science! Remember the old color wheel from first grade? We do. Purple is yellow’s complementary color, it's opposite, so when that gorgeous blonde hue of yours start to lose its luster and creep into yellow, brassy tones, time to neutralize and even the tone with some purple. It’s kinda magical, and also just plain true.
Will Cool Blonde work on gray hair?
It sure can. The purple pigment works to preserve the cool tones you love in blonde, platinum or gray, while neutralizing any yellow tones.
Will Cool Blonde Shampoo or Conditioner dry out my hair?
No. Both Cool Blonde Shampoo and Conditioner work to clean and nourish hair just like regular shampoo and conditioner, just with an added purple pigment. Though some purple shampoos can be drying, people often report Cool Blonde is moisturizing.
How long should I leave Cool Blonde Shampoo or Conditioner in hair?
The longer it stays on the more toning effect. We recommend 1-3 minutes but you can leave it on longer depending on the result you are seeking. Rinse thoroughly.
Will it wash out if my hair turns lavender?
There is no reason your hair should turn purple, but if you accidentally leave the product on for 100 years and your hair looks a wee bit lavender, yes, it should wash out!
When should I use Cool Blonde Shampoo and Conditioner?
Depending on how brassy your hair gets, we recommend anywhere from twice weekly to once every other week to maintain a natural, even blonde tone.
What is the pH of Cool Blonde Shampoo & Conditioner?
The pH of Cool Blonde Shampoo is between 5.75-6.25, and the Cool Blonde Conditioner is between 4.25-5.25.
Color Fresh Shampoo & Conditioner
Is Color Fresh sulfate-free?
Yes, it is. It’s also free from parabens, silicone, phthalates, gluten, and is animal-friendly and vegan!
Will Color Fresh strip or fade my color?
No. Color Fresh is formulated to be a color safe formula that helps to keep your color fresh between salon visits!
When should I use Color Fresh Shampoo and Conditioner?
You can use Color Fresh as needed to cleanse hair, while keeping optimal color!
What’s the difference between Color Fresh Shampoo and Conditioner vs. Cool Blonde/Cool Brunette?
Color Fresh is our color safe shampoo and conditioner that helps to keep color fresh between salon visits, while Cool Blonde & Cool Brunette have the same benefits with purple or blue pigment added for toning benefits. See our Cool Blonde & Cool Brunette FAQ’s for further info on toning!
What is the pH of Color Fresh Shampoo & Conditioner?
The pH of Color Fresh Shampoo is between 5.75-6.25, and the Color Fresh Conditioner is between 4.25-5.25.
Color Fresh Oil Therapy
What’s so great about Color Fresh Oil Therapy?
Color Fresh Oil Therapy is a clear, lightweight oil blend of Argan oil, liquid Shea Butter, and Vitamins A&E. It can be applied on damp or dry hair to help tame frizz and fly-aways, add shine, and protect hair from UV damage!
Is Color Fresh Oil Therapy for all hair types?
Yes, it’s formulated for use on all hair types and hair colors too!
Will Color Fresh Oil Therapy weigh my hair down?
Nope! Our formula is fast-absorbing and ultra-lightweight. Many rave about this benefit!
Does Color Fresh Oil Therapy work for curly or textured hair?
Yes! In fact, we’ve had positive feedback that it’s great for taming frizzy curls, while still maintaining their shape and volume!
Will Color Fresh Oil Therapy tint or darken blondes/light hair?
No. We’ve formulated Color Fresh Oil Therapy to be completely transparent, this way it can work on all hair colors and never tint any beautiful blonde locks!
Root Touch Up Stick
What’s so great about a Root Touch Up Stick?
The Root Touch Up Stick is a fast and easy way to instantly blend grays on the go! It’s packaged in a unique double-ended stick, with color on one side and a blending brush on the other making it super easy to touch up your roots and blend with a few strokes.
What’s the difference between the Color Touch Up Spray and the Root Touch Up Stick?
The Root Touch Up Spray provides a full, continuous coverage at the roots with its aerosol application, while The Root Touch Up Stick is great for targeting individual strands or smaller sections.
Does the Root Touch Up Stick cover grays?
Yes, it temporarily covers grays!
How long will the Root Touch Up Stick last in my hair?
The Root Touch Up Stick is a long-wear formula and will last until you next shampoo.
Will the Root Touch Up Stick transfer or rub off?
Nope! It’s a long-wear formula that won’t transfer or rub off, and it’s sweat resistant too!
Color Touch Up Spray
What’s so great about Color Touch Up Spray?
Color Touch Up Spray will instantly cover roots and grays with a unique, dual-action nozzle that has two application settings. It’s a great tool to have in case you’d like to cover roots until your next salon visit!
What’s the difference between the Color Touch Up Spray and the Root Touch Up Stick?
The Root Touch Up Stick is made to touch up individual or small sections of your roots, while the Color Touch Up Spray provides a full, continuous coverage at the roots with its aerosol application.
Does the Color Touch Up Spray cover grays?
Yes! It will fully cover grays with a targeted application.
How long will the Color Touch Up Spray last in my hair?
The Color Touch Up Spray will last until your next shampoo.
Does the Color Touch Up Spray work for facial hair?
Although it was not made for facial hair, we’ve had feedback that it works great for it as well!
Does Color Touch Up Spray stain my scalp?
The color may spray onto your scalp depending on the application; however, it will go away and will easily wash out in your next shampoo!
dpHUE x Kristin Cavallari
What’s so great about the Blonding Brush?
Our Blonding Brush uses lemon juice and hydrogen peroxide to gently and gradually lighten hair when activated by the sun or a blow dryer. It also has purple pigments to counteract warm tones in the lightening process!
Will the Blonding Brush Damage my hair?
No, it will not damage hair as long as directions are carefully followed!
Can I use the Blonding Brush on highlighted or bleached hair?
Yes! The Blonding Brush works best on pre-lightened or natural blonde hair for a sun-kissed look. However, we don’t recommend using it if your hair has been intensively bleached (lightened 4-8 shades).
Will the Blonding Brush work if I have brunette hair?
We do not recommend this product for dark or brunette hair. We suggest consulting a stylist for their expertise on going blonder!
Should I use it on damp or dry hair?
You can use it on either! Use the brush tip to paint onto the desired area, then the product will activate with either heat from the sun or a blow dryer.
How long should I leave the Blonding Brush application on my hair?
It should be left on until the product is completely dry on your hair. You can add an extra minute or two for extra color lifting powder if you’d like! If you’re using a blow dryer, just be mindful to not apply the nozzle directly onto hair for too long to avoid damaging it!
Do I have to wash the application out immediately after using it?
Yes, we recommend rinsing it off once the product is fully dry from heat activation.
Does the Blonding Brush cover gray hair?
No, it’s not meant to cover grey hair, however we’ve received some feedback that it can sometimes lift or lighten grays!
Is the Blonding Brush like other spray-in hair lighteners on the market?
No, it’s not! The Blonding Brush is designed to lift natural or highlighted blondes in a gradual and gentle way, therefore giving you more subtle and natural results. We also added a unique applicator so you can target specific hairs to lighten. It’s formulated without Parabens, Sulfates, Phthalates, Gluten, and Silicone so it’s a much cleaner product than others on the market!
Will the Blonding Brush turn my hair orange?
It should not if you’re naturally a dark blonde or above to begin with. Typically, orange results from lightening darker hair tones, which is why we recommend seeing a stylist for their expertise on going blonder!
Does the Blonding Brush have bleach in it?
It’s bleach-free! The lifting power comes from lemon juice and hydrogen peroxide, a much gentler and subtle alternative to bleach!
Why am I not seeing a difference on my hair?
Depending on how dark your blonde hair is to start with, it may take a few applications to see desired results! Also, make sure the product is fully dry in your hair from either the sun or a blow dryer before removing.
Why is the Blonding Brush tinted purple?
We tinted the product purple to help counteract warmth that sometimes happens in the lightening process.
Sun & City Mist
What’s so great about Sun & City Mist?
Sun exposure can cause color to fade, and pollution can dull out hair! So, we created a lightweight mist that protects hair from UV color fading and pollution we’re exposed to everyday. We think it’s pretty great!
Does Sun & City Mist have SPF in it?
No, it contains UV color protection ingredients and Raspberry Seed Extract that protects your color from the sun!
When should I use Sun & City Mist?
You can use Sun & City Mist after you finish styling your hair, before going outside! It’s also great to throw in your beach bag for pool or beach days!
How often should I use Sun & City Mist?
As often as you’d like. We recommend using Sun & City Mist as a part of your daily hair routine!
Will Sun & City Mist weigh my hair down or affect my style?
It will not! The sprayer is a cloud mist type application that creates an even application! Make sure you spray it far enough from your hair!
What is Gloss+?
dpHUE Gloss+ is a semi-permanent hair color, in a deep conditioning base, that deposits pigments to the outside of the hair shaft and boosts color and shine. Gloss+ hydrates and leaves hair soft, shiny and illuminated, without the hassle of mixing and without harsh peroxide or ammonia. Formulated without Parabens, Sulfates, Phthalates, Gluten, Ammonia or Peroxide. Animal-friendly and vegan. Available in 10 shades + Sheer.
What's so great about a gloss?
Where to start? Gloss+ helps boost color by staining the outside of the hair with pigment and infuses hydrating ingredients that leave hair soft, shiny and illuminated, without the hassle of mixing and without harsh peroxide or ammonia. The result: crazy awesome shine that’s actually great for your hair.
How do I choose the correct GLOSS+ shade for me?
Gloss+ is intended to enhance and deepen your current hair color, not to create dramatic hair color changes, cover grays or lighten. Choose the shade closest to your current color to get a rich boost of color and shine. Use when color is lacking shine and vitality, when it has started to fade, or when highlights need to be toned. When choosing a shade, keep in mind your base color and highlights will react differently.
Sheer: Use colorless Gloss+ on its own for added shine and softness or use to mix with others and create your ideal Gloss+ shade.
Light Blonde: Adds shine and blonde tones to hair, making hair more reflective and helping highlights pop. Will not lighten hair.
Medium Blonde: Adds shine and medium blonde tones to hair. Can give depth to over processed blonde.
Dark Blonde: Adds dark blonde color to hair. Great for conditioning and toning ombre ends.
Light Brown: A light brunette to help tone down highlights or give all over color and shine.
Medium Brown: Adds a richness and depth to medium toned brown hair. Can stain grays.
Dark Brown: Brings hair to a deeper brown shade, adding shine and giving all over color a feeling of dimension.
Black: A neutral black with a brown base, keeping hair as dark as can be without looking blue.
Strawberry: Gold and copper tones combined to give natural redheads more vibrance. Can be diluted with Sheer Gloss+ for your perfect shade. If applying to a blonde base, color will take more vibrantly.
Copper: Rich copper red to give warmth, shine and oomph to red heads. Can be used on Medium brunette hair or darker for an overall copper tone.
Auburn: A deep red with a brown base to help keep red tones in dark hair more vibrant.
Will GLOSS+ change my hair color?
Gloss+ is intended to enhance and deepen your current hair color, not to create dramatic hair color changes, cover grays or lighten. We recommend choosing the shade closest to your current hair color to get a rich boost of color and shine.
However, if you decide to apply a darker shade on light hair, it will shift your color. For example, we've seen Blondes use the Copper to create a change. That said, generally GLOSS+ won’t change your hair color as much as it will add richness and dimension. The great thing about GLOSS+ is that it’s not permanent, all-over hair color. Rather, it’s intended to give a boost of color, hydration and shine to your current shade.
Will GLOSS+ stain my hands and how do I remove it?
It might! We recommend using gloves when applying darker shades. After you apply to your hair, wash hands thoroughly with soap and water.
Will GLOSS+ stain my shower?
Nope! Color is for your hair, not your shower. We recommend you use GLOSS+ in the shower, not rinsing in the sink.
How much GLOSS+ product should I use?
Use enough to thoroughly pull through your hair, just as you would a conditioner.
How often can I use Gloss+?
You can use Gloss+ as often as you'd like to refresh the depth and tone of your current shade. As soon as you find your hair color is losing its luster, simply re-apply! For the most intense results, try Gloss+ on DRY hair, combed through scalp to ends, saturated on the lightest parts.
How long does the semi-permanent color last?
While everyone’s hair is different, GLOSS+ typically lasts up to 4 weeks. Naturally, vigorous and frequent washing can fade color and luster faster, so be sure to cleanse carefully with products like our ACV Hair Rinse to avoid stripping oil and color.
Will GLOSS+ cover my gray?
GLOSS+ is incredible at giving hair a color boost and a super-hydrating shine, but it’s not formulated to permanently cover gray, whether all-over or just roots. But lucky you! Our Root Touch Up kits are the perfect (and permanent!) way to tackle those gray roots or choose any of our temporary root covering solutions!
Where should I use GLOSS+? In the shower? On dry hair?
Typically, you should use GLOSS+ in the shower, on damp hair. First shampoo hair and squeeze out excess water. Apply GLOSS+ and run through hair. Wash hands thoroughly with soap and water while you let GLOSS+ work its magic for 3-20 minutes, then rinse out thoroughly in the shower. If you're looking for super-intense results, you can apply on dry hair.
Root Touch-Up Products
Root Touch-Up Kit
How do I select my shade?
Choose the shade closest to your current color. Use the images associated with each shade to help you make your selection. dpHUE Root Touch-Up Kits are not intended for all-over hair color, but rather a permanent way to tackle roots between salon visits. So, this is not the time to experiment with other shades and colors; stick with your color and say seeya to gray.
Why do I leave Root Touch-Up Kit on my hair for 45 minutes?
Unlike many other quick-fix root touch-up kits, dpHUE’s formula is permanent and designed to give you complete gray coverage. Period. To allow the product to fully absorb into the hair’s follicle, 45 minutes is recommended. Just the right amount of time to make it work right...and to put your feet up and say hi to us on Instagram.
Can Root Touch-Up Kit be used for all-over hair color?
We love that you love the color, but we recommend using it just on your roots...so you can keep color fresh (and grays at bay!) between salon visits.
Can I save the leftover color in the bowl for another use?
You cannot keep color once it's mixed. After being exposed to air for a period of time it will not work. Each Root Touch-Up Kit comes with all you need for two root and hairline touchups, so best to only use 1/2 of the color each time you need it and preserve the rest in the original tube. Attempting to keep color in the bowl could compromise the formula and the results, so we don’t recommend it.
When I’m ready to apply my second application, the color of the product appears to have changed within the tube. Will it still work the same way?
It is normal to see a small amount of crème get darker as it can oxidize when it’s in contact with air. Squeeze the tube gently to remove the darker portion of the crème before using the rest of the tube and mixing the developer. The product should perform exactly the same way as the first time you used it.
Is there ammonia in the Root Touch-Up Kit?
There is a low amount of ammonia necessary to achieve the best results. Our hair color is made in Italy and the formula is both gentle and conditioning. BTW, ammonia substitutes are not necessarily gentler.
What should I wear when I color my hair?
Touching up roots is easier than you think. If you can touch your own head, you can color your own roots. That said, accidents can happen to the handiest of us, so best to wear something you don’t mind getting a spot on and/or a towel like a cape, pulled snug at the neck. An old button-down shirt works great so you don't have to pull anything over your head while your color is on. Our color is a rich creme and won't drip when applied.
What is the difference between dpHUE Root Touch-Up Kit and other touch-up kits?
Many other Root Touch-Up kits, especially in drug stores, offer semi-permanent quick fixes. Our color, on the other hand, is permanent and lasts much longer. Also, it is designed by professional colorists who understand hair color and how to best cover gray roots in a way that looks natural, and still cares for your hair.
Is the color permanent?
Yes. But just like your salon color, it will fade gradually over time. Hair grows 1/4" per month so the new growth always needs to be covered.
Do I need to actually mix the color?
The only mixing required is to simply stir together the color and the developer. Voila!
When should I use my Root Touch-Up Kit?
Whenever those grays try to rule your life! Everyone’s “gray creep” is different, but most people touch up roots every 3-4 weeks.
Are gift cards available?
Yes! Please visit our products page where you’ll find the option to buy an eGift Card. There is also a link under the HELP section at the bottom of our home page too. You’ll choose the amount, add it to your cart, and check out as you normally would.
Will the gift card be shipped to me?
No, all of our gift cards are digital. You’ll receive an email shortly after checkout containing the eGift Card and instructions of how to use it.
What happens if I don’t receive the eGift Card email?
Oh no! Please email firstname.lastname@example.org and we’ll be glad to help!