Why We Chose & Love Apple Cider Vinegar
Why Apple Cider Vinegar?
Our founder, Donna Pohlad, grew up hearing about Apple Cider Vinegar from her mother, so she learned about the benefits of ACV for health and hair – it has antimicrobial properties, seals the cuticle which adds shine, is naturally conditioning, and helps maintain pH balance.
While ACV is extremely powerful, Donna also knew that on its own ACV could strip hair color. So, she set out to find a way to take ACV, compliment it with other ingredients with great benefits for hair and scalp, and create a line of products that helps protect hair color.
The Journey to Find George Paul Vinegary
How dpHUE met George Paul
“I was searching for an artisinal ACV that was special: a beautiful apple aroma and color were especially important because I didn’t plan to add fragrance to the product. In my search, I learned that at that time, there were only a couple of craft vinegar makers in the US. When I contacted George Paul, he thought I was crazy to want to use ACV in hair products, but he sent me 4 gallons anyway. The rest is history! We’ve become great friends and business associates.”
Donna Pohlad, dpHUE Founder
What makes our
ACV so special?
Fun Facts about ACV
Honeycrisp apples & dpHUE share a home state of Minnesota
Like whisky, 30-35% of the apple wine evaporates as it distills to ACV - that portion is called the Angel’s Share!
The apples used to create George Paul’s ACV and our products come from the Arbor Day Farms in Nebraska!
Cheers! Our ACV is now available in a consumable formula!
Now you can enjoy the holistic benefits of our premium-sourced ACV thanks to a new consumable formula, hand-crafted exclusively by the George Paul Vinegary— where the apple cider vinegar for our cult-favorite ACV Hair Rinse is also sourced.
Shop the ACV Collection
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new!
Hydrates, adds shine and helps protect hair color from fading and dulling.
