Bundle & save for a limited time!

Save $28 on our Brightening Bundle which includes all 4 of our Brightening collection staples!

Gentle Brightening Shampoo

Cleanses while maintaining brightness and shine. Formulated with a gentle chelating agent that helps prevent dullness while keeping brassiness at bay. Hair feels moisturized and silky-soft. Most visible results on blondes and highlighted hair. Can be used on darker hair with no impact on hair color. 8.5 oz.

Color Safe. Free of Parabens, Sulfates, Phthalates, Silicones, and Gluten. Vegan and Cruelty Free.

Gentle Brightening Conditioner

Conditions while maintaining brightness and shine. Formulated with a gentle chelating agent that helps prevent dullness while keeping brassiness at bay. Locks in moisture while giving hair slip to help prevent damage and breakage. Leaves hair feeling silky, soft, and strong. Most visible results on blondes and highlighted hair. Can be used on darker hair with no impact on hair color. 6.5 oz

Color Safe. Free of Parabens, Sulfates, Phthalates, Silicones, and Gluten. Vegan and Cruelty Free.

Brightening Powder

Our transformative powder instantly restores brightness and shine in just five minutes. Formulated with 15% Vitamin C and a chelating agent that acts like a magnet, gently drawing out minerals, metals, chlorine, and impurities, making hair brighter and shinier. Removes product residue, too. Hair feels light, airy— back to its brilliant, healthy self. Most visible results on blondes and highlighted hair. Can be used on darker hair with no impact on hair color. 6 sachets / 0.2 oz

Color Safe. Free of Parabens, Sulfates, Phthalates, Silicones, and Gluten. Cruelty Free.

Blonding Brush

Works best on pre-lightened or natural light blonde hair to brighten strands for a sun-kissed look. The Blonding Brush is expertly formulated with lemon juice and hydrogen peroxide for gentle, gradual lightening, activated by the sun or a blow dryer. It is enhanced with conditioning agents to maintain the health of hair and purple pigments to counteract warm tones in the lightening process.

Parabens, Sulfates, Phthalates, Gluten, Silicone. Vegan and Cruelty Free.

ACV Hair Rinse

Root Touch-Up Medium Brown

Gloss+ Dark Brown

Your Customized Color Care Routine