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    ACV Hair Rinse

    Gentle shampoo alternative

    Choose Size:

    Please select a size

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    Root Touch-Up Medium Brown

    Permanently Cover Gray Roots - 2 Applications Per Kit

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    Root Touch-Up Dark Brown

    Permanently Cover Gray Roots - 2 Applications Per Kit

  • 20% Off Summer Must-Haves
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    ACV Scalp Scrub

    Clarifying scalp exfoliator

  • 20% Off Summer Must-Haves
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    Blonding Brush

    Heat-activated brush-on permanent lightener

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    Root Touch-Up Light Brown

    Permanently Cover Gray Roots - 2 Applications Per Kit

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    ACV Hair Masque

    Deep conditioning mask

  • product front

    Root Touch-Up Medium Blonde

    Permanently Cover Gray Roots - 2 Applications Per Kit

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    Cool Blonde Shampoo

    Color-saving shampoo

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    Root Touch-Up Dark Blonde

    Permanently Cover Gray Roots - 2 Applications Per Kit

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    Brightening Powder

    Restoring treatment for dull hair

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    Cool Blonde Conditioner

    Color-saving conditioner

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    Gloss+ Medium Brown

    Boost Color & Shine

  • Product Front

    Color Fresh Oil

    Lightweight, protective hair oil

  • product front

    Brightening Shampoo

    Restoring shampoo for dull hair

  • product front

    Gloss+ Dark Brown

    Boost Color & Shine

  • product front

    Brightening Conditioner

    Restoring conditioner for dull hair

  • Apple Cider Vinegar Soothing Shampoo

    ACV Soothing Shampoo

    Sensitive scalp shampoo

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    Color Fresh Shampoo

    Color-saving shampoo

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    Gloss+ Light Blonde

    Boost Color & Shine

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    Color Fresh Conditioner

    Color-saving conditioner

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    Cool Brunette Shampoo

    Blue toning shampoo

  • Product Front

    new!

    ACV Hair Rinse Lite

    Shampoo alternative for fine hair

    Choose Size:

    Please select a size

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    Root Touch-Up Black

    Permanently Cover Gray Roots - 2 Applications Per Kit

  • product front

    Gloss+ Medium Blonde

    Boost Color & Shine

  • product front

    ACV Power Duo

    A gentle cleanse for hair and scalp

  • product front

    Gloss+ Light Brown

    Boost Color & Shine

  • product front

    Cool Brunette Conditioner

    Blue toning conditioner

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    Gloss+ Dark Blonde

    Boost Color & Shine

  • product front

    Gloss+ Strawberry

    Boost Color & Shine

  • product front

    Root Touch-Up Stick Medium Brown

    Instantly Cover & Blend Gray Roots

  • product front

    Gloss+ Copper

    Boost Color & Shine

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    Gloss+ Black

    Boost Color & Shine

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    Gloss+ Auburn

    Boost Color & Shine

  • product front

    Root Touch-Up Stick Dark Brown

    Instantly Cover & Blend Gray Roots

  • product front

    Mini ACV Hair Rinse

    Gentle Cleanse, Maximum Color Protection

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    new!

    ACV Daily Scalp Serum

    Weightless soothing scalp treatment

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    new!

    Color Fresh The Leave-In Mist

    Multi-benefit leave-in conditioner

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    Apple Cider Vinegar

    Apple Cider Vinegar blend with Cayenne and Lemon

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    new!

    Color Fresh Blow Dry Crème

    Soft, shiny blowouts

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    new!

    Color Fresh Texturizing Powder

    Root lift and instant volume

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    Root Touch-Up Stick Blonde

    Instantly Cover & Blend Gray Roots

  • product front

    ACV Hair Rinse Sample Duo

    Shampoo alternative sample pair

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    Mini ACV Hair Masque

    Deeply Conditions

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    ACV Scalp Scrub

    Exfoliate & Soothe

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    Detangling Comb

    Wide-tooth acetate comb

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    Justin's Favorites Set

    Hand-picked by our founder

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    Root Touch-Up Stick Red

    Instantly Cover & Blend Gray Roots

  • product front

    ACV Essentials: Vinegar and Hair Rinse Set

    A giftable Apple Cider Vinegar set

    Choose Size:

    Please select a size

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    Healthy Scalp, Healthy Hair Bundle

    Bundle and save on ACV faves

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    Wash Day Bundle

    Save on this wash-day trio