The Best At-Home Hair Color Kits That Look Natural and Last a Long Time

Grab one of these top-rated hair dyes the next time you want to give yourself an at-home makeover.

Color processing at a salon can cost anywhere from $75 to more than $500, according to April Franzino, Good Housekeeping's beauty director. It's worth it if you want to completely change your look, but for those who want to add some highlights or touch up those pesky grays for $30 or less, you can totally do this.

Before you head to the drugstore, it's important to consider whether at-home hair color is the safest option for you. For those with sensitive skin, keep in mind that there can be a few risk factors involved.

"Ammonia, hydrogen peroxide, and a chemical known as paraphenylenediamine that's commonly used in permanent hair dye can cause very bad reactions," Dr. Margarita Lolis, M.D., a board-certified dermatologist, tells

That being said, the following products have been tested and approved by GH's Beauty Lab experts for improving the look and feel of your hair. Start by reading Franzino's hair coloring tricks and recommendations, then stock up on supplies like a color brush, makeup removing wipes, latex-free disposable gloves, and color-safe shampoo and conditioner.

Now, it's time for the fun part — selecting your new color.

Best Gloss: dpHUE Color Boosting GLOSS+ Deep Conditioning Treatment

Racking up more than 4,800 "loves" on Sephora's website, this semi-permanent color intensifier takes effect in as little as three minutes. And although the shades won't cover grays, the brand's creative director, Justin Anderson, says "the deep conditioning will leave your hair feeling amazing."


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