I Wanted the Best Hair of My Life, So I Found These Worth-It Products

Simply put, it's our job to find the best beauty products out there for you.


Simply put, it's our job to find the best beauty products out there for you. From the newest serum to the hottest lipstick color to the dry shampoo that will change your life, we will find it, test it, and let you know what we think. We're not complaining. It's a pretty fun gig, and we'll volunteer to be beauty guinea pigs any day.

But one of the cool things to come out of this is finding out what products you're loving and buying. It helps us figure out what you want to learn more about and what you're into so we can bring even more personalized recs to you.

Because we share a lot of our favorites with you every single day, we recognize it might be hard to keep up. So we've decided to put together a handy weekly list of what we love and what you love—consider this a CliffsNotes, one-stop shop of what's really trending and worth adding to your cart at this very moment.

Take a look at what the Who What Wear universe (including editors, staffers, and readers) is obsessed with right now, and if you don't see a new favorite on this list, we'd love to know. Send us a DM.

dpHUE ACV Hair Masque

dpHUE's apple cider vinegar formula made our list of hair masks to help thicken your hair. It's infused with vitamin B3, sunflower seed extract, coconut oil, and keratin to rejuvenate damaged hair.


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