Allure's Best of Beauty Awards 2020

The Best Hair Products of 2020.

By Allure Editors

We get it. The constant opening and closing of salons is making things that used to be so simple — like getting a haircut — more confusing and uncertain than we ever thought possible. The good news is the bulk of your hair-care before, during, and after a pandemic happens at home. Whether you've refreshed your highlights or gotten a keratin treatment, you have to do most of the day-to-day maintenance yourself anyway.

Testing the hair-care category can be daunting, but this year it was truly an act of self-care. Who knew 2020 would be the year that sectioning your hair into four parts to test out four different deep conditioners would actually be relaxing? And since everyone was working from home, if we used a product that wasn’t quite up to par, the entire world did not have to bear witness.

And though it's really dark when you think about it, we had a ton of time on our hands to test stuff. That's what happens when you're under stay-at-home orders. So with hairsprays (shoutout to the Big Sexy Hair Spray & Play Volumizing Hairspray), blowout creams, curl enhancers, and edge tamers as some of the few sources of entertainment available to us, we got to work and named the best hair-care products that will suit both this new reality and the old one — that is, if we ever get back to it.

Find out which ones we fell in love with, those that kept us feeling just a little bit like ourselves as the world burned down. (Camille Rose Almond Jai Twisting Butter, you're a real one.) When you're done, check out our full list of 2020 Best of Beauty winners for more products that got us through one of the most difficult times in a generation.

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