The general consensus from all of my friends who've gone blonde? It's incredibly high maintenance. Besides the constant root touch-ups and the weekly conditioning masks, did you know that if you use the wrong shampoo, your beautiful blonde could turn, uh, yellow? Yeah, definitely not the move. Thankfully, purple shampoo exists to help you avoid this mess—the purple pigments in the formula cancel out brassy tones in your hair to keep it looking bright and fresh. It's kind of like a color pick-me-up for your blonde. Oh, and it works on all shades, from platinum to dark blonde.
In case you're confused as to where to start when it comes to purple shampoos, I've researched a ton of options on the market. Ahead, the best purple shampoos you should be using ASAP.
Best Purple Shampoo for Sensitive Scalps
dpHUE Cool Blonde Shampoo
This at-home color solve is the next best thing to a professional touch-up. Simply grab a bottle of the purple shampoo to keep your blonde hair brighter for a longer period of time. This one’s free of sulfates, parabens, and even gluten—perfect if your scalp can be a bit sensitive sometimes.